Tulsi's Electoral Connection Tulsi Gabbard perfectly fits David Mayhew's depiction of members of Congress as "single-minded seekers of reelection." The career politician has barely ever made an effort to mask her ambition of climbing the political ladder, and the proximate goal of being reelected to the House of Representatives must be repeatedly achieved in order for Gabbard to attain her ultimate goal of successfully running for higher office. Electorally Useful Activities Advertising: Since launching her campaign for the presidency, Gabbard has been attempting revamp her image in an effort to appeal to a broader national constituency. As one of the lesser-known candidates in the race, she must put an extra emphasis on disseminating her name and building a favorable persona. So far, Tulsi has primarily tried raising her profile through social media and television interviews in hopes that these mediums will enable her to reach as many Americans as possib...